George Parker: that’s the trouble with celebrities in ads – not enough Kate Moss
The recent brouhaha about the Bruce Springsteen Jeep Super Bowl Spot should be a warning to agencies and clients that before shelling out millions of bucks for some so-called “Star” they should do a...
View ArticlePepsi lines up Super Bowl Half Time rapper royalty – fingers crossed over the...
Super Bowl LV1 in a couple of weeks will be the highest=grossing yet and long-time halftime sponsor Pepsi is pulling out all the stops with a stellar line-up of rappers headed by the ever-reliable...
View ArticleLucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa
If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but it sure helps to have reportedly the world’s biggest advertiser at $16.9bn to hand. What’s now a...
View ArticlePringles gets stuck in to the Super Bowl
When you get to the bottom of a pack of Pringles you tip it up, don’t you, and the last one falls out. Not so according to the Kellogg’s brand in this year’s Super Bowl effort from Grey New York, you...
View ArticleHelmann’s sticks to ‘purpose’ for Super Bowl effort
Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part by big investor Terry Smith. An attempt, it seems, to combine humour with...
View ArticleKendrick’s Super Bowl Mortgage ad tops USA Today list
Rocket Homes and Mortgage has once again topped USA Today’s Ad Meter of Super Bowl ads, testifying (presumably) to the enduring attraction of Anna Kendrick and her friend Barbie. Barbie is in danger of...
View ArticleSystem1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious, whether the halftime show performer will live up to the hype and of course, which...
View ArticleMichelob Ultra shanks Super Bowl spot
Sooner or later someone will tell us which Super Bowl ads – or, possibly, celebrities – performed best. Much pre-game publicity focussed on Serena Williams as a tyro golfer for Michelob Ultra, with...
View ArticleSystem1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as many ads aired so far are already being measured. System1 predicts short and long-term...
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